I've been collecting James Bond for at least 30 years. In all the guide books, all the Bond magazines, I've never seen this ad from some sort of 60s toy trade magazine for Multiple Toymakers, but it's amazing. I just have to post this here.
In today's world of anti-violence, it's really pretty crazy to see Santa with a gun and a child holding up Santa at the end. Definitely a huge shift since the 60s when this was marketed at 6-13 year olds.
